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RADIANT ESSENCE
CLIENT
Anvi
TYPE OF CLIENT
Beauty Lab
AUTHOR
Ksenia Lubimova
BRIEF
Anvi Beauty Lab partnered with RAW Marketing Agency to enhance their social media presence, execute impactful marketing campaigns, and create a distinctive brand identity. The goal was to increase brand awareness, drive customer engagement, and boost online and in-salon sales through a cohesive brand strategy that included content planning, influencer collaborations, and user-generated content initiatives.
WHAT WE DID
RAW developed a cohesive brand identity for Anvi Beauty Lab including logo, color palette, and typography applied across branded materials including gift certificates and marketing collateral. We managed Anvi's social media accounts with high-quality content that showcased their services and brand aesthetic, and developed and executed an influencer marketing strategy connecting Anvi with relevant beauty creators — driving authentic brand awareness and new client acquisition through trusted voices in the beauty community.
RESULT
Our efforts led to a 50% increase in social media followers, a 39% boost in engagement, and a significant rise in online sales. Anvi Beauty Lab now enjoys greater brand recognition and a strong market presence in the beauty industry — with the influencer marketing strategy delivering a consistent flow of new clients and the brand identity establishing Anvi as a premium destination for beauty and wellness treatments.
WHAT’S NEXT STARTS HERE.
Ready to grow your business? Let's build something bold together.
Get in touch at hey@rawwwagency.com