MENU
FOR PEOPLE ON THE MOVE
CLIENT
Alani Coffee
TYPE OF CLIENT
Coffee Shop
AUTHOR
Aipana Kenzhe
BRIEF
Alani Coffee, a modern street coffee brand built around an on-the-go philosophy, partnered with RAW Marketing Agency to develop a bold brand identity, a new website, and a content marketing strategy to build brand loyalty and drive customer growth. The objective was to create a distinctive, high-energy brand that stood out in a competitive urban coffee market and converted online visitors into regular customers.
WHAT WE DID
RAW developed a complete brand identity for Alani Coffee centered on a bold orange palette and a distinctive mascot — covering logo, cup branding, packaging, business cards, and branded merchandise. We designed and built a new website optimized for the brand experience and mobile ordering, and developed a content marketing strategy with engaging social content and brand storytelling that communicated Alani's street coffee culture and built a community of loyal followers.
RESULT
Alani Coffee launched with a brand identity that immediately differentiated them in the urban coffee market. The new website drove a measurable increase in online orders and brand discovery, content marketing built a loyal community with strong engagement across platforms, and the distinctive orange branding and mascot became a recognizable presence that drove word-of-mouth growth as the brand expanded to new locations.
WHAT’S NEXT STARTS HERE.
Ready to grow your business? Let's build something bold together.
Get in touch at hey@rawwwagency.com