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CLIENT

Florissimo

TYPE OF CLIENT

Flower Store

AUTHOR

Ksenia Lubimova

BRIEF

Florissimo, a premium flower store, engaged RAW Marketing Agency to develop a sophisticated brand identity and a digital strategy to increase online visibility and drive orders. The objective was to create a luxury floral brand that ranked for high-intent local SEO searches and built an engaged social media following to drive consistent order volume for special occasions and everyday arrangements.

WHAT WE DID

RAW developed a complete brand identity for Florissimo including a refined logo, brand guidelines, storefront signage, and marketing materials built around an elegant, moody visual language. We implemented a local SEO strategy targeting flower delivery and floral arrangement searches, and built a social media marketing plan with atmospheric content that showcased arrangements and built an aspirational brand presence on Instagram.

RESULT

Florissimo began ranking for key local flower delivery and floral arrangement keywords within 60 days, driving a consistent increase in online orders from new customers finding the brand through organic search. Social media content built a highly engaged following, with arrangement showcases generating strong organic reach and follower growth that drove repeat order volume.

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WHAT’S NEXT STARTS HERE.

Ready to grow your business? Let's build something bold together.

Get in touch at hey@rawwwagency.com

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