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FRESH CRAFT
CLIENT
Kraffin Bakery
TYPE OF CLIENT
Bakery
AUTHOR
Ksenia Lubimova
BRIEF
Kraffin Bakery engaged RAW Marketing Agency to develop an authentic artisan brand identity, a new website, and an SEO strategy to increase online visibility and drive local customer acquisition. The goal was to create a brand that felt genuine and premium while ranking on Google for key local bakery searches that would bring new customers through the door.
WHAT WE DID
RAW crafted a complete brand identity for Kraffin Bakery including logo, packaging, food wrapping paper, branded cups, and storefront signage. We designed and built a new website optimized for local SEO, implementing an on-page SEO strategy targeting high-intent local search keywords for bakery, coffee, and specialty bread searches in the bakery's target area.
RESULT
Kraffin Bakery's website began ranking for key local bakery keywords within 90 days, driving a consistent flow of new customers discovering the brand through organic search. The new brand identity and website together created a cohesive premium impression that increased average transaction value and built a loyal repeat customer base.
WHAT’S NEXT STARTS HERE.
Ready to grow your business? Let's build something bold together.
Get in touch at hey@rawwwagency.com