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CLIENT
Candy Shop
TYPE OF CLIENT
Buyer Services
AUTHOR
Ksenia Lubimova
BRIEF
Candy Shop, a buyer services company targeting a youthful, trend-conscious audience, engaged RAW Marketing Agency to create a bold brand identity and build a digital community through social media and influencer marketing. The objective was to develop a fun, highly shareable brand and leverage influencer partnerships to rapidly build awareness and drive customer acquisition.
WHAT WE DID
RAW developed a vibrant brand identity for Candy Shop including logo, color system, branded tags, and marketing materials built around a bold palette of pink, green, and black. We built and managed a social media marketing strategy with high-energy content designed for maximum shareability, and developed an influencer marketing program connecting Candy Shop with relevant lifestyle and fashion creators to drive awareness and new customer growth.
RESULT
Candy Shop launched with a brand identity that generated immediate buzz among its target demographic. The influencer campaign drove rapid follower growth and strong brand awareness within the first 30 days, social media content consistently outperformed industry benchmarks for engagement, and the distinctive brand visuals became highly recognizable among the core customer base.
WHAT’S NEXT STARTS HERE.
Ready to grow your business? Let's build something bold together.
Get in touch at hey@rawwwagency.com