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CLIENT
Matveev
TYPE OF CLIENT
Online Clothing Store
AUTHOR
Ksenia Lubimova
BRIEF
Matveev, a premium online clothing and lifestyle brand, partnered with RAW Marketing Agency to develop a sophisticated brand identity and digital marketing strategy to drive e-commerce growth. The objective was to position Matveev as a high-end fashion brand and attract style-conscious consumers through compelling digital advertising and content marketing.
WHAT WE DID
RAW developed a complete brand identity for Matveev including logo, packaging, branded shopping bags, and visual guidelines. We created a digital advertising strategy across Google and social platforms targeting fashion-conscious shoppers, and built a content marketing plan featuring editorial-style photography and copy that reinforced the brand's premium positioning and drove consistent traffic to the online store.
RESULT
Matveev launched with a clean, premium brand identity that resonated strongly with the target audience. Digital advertising campaigns delivered a measurable increase in online store traffic and conversions, content marketing built a growing community of brand followers, and the distinctive packaging elevated the unboxing experience into a shareable brand moment.
WHAT’S NEXT STARTS HERE.
Ready to grow your business? Let's build something bold together.
Get in touch at hey@rawwwagency.com