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YOUR SHINE. AMPLIFIED
CLIENT
Miin Cosmetics
TYPE OF CLIENT
Cosmetic Brand
AUTHOR
Aipana Kenzhe
BRIEF
Miin Cosmetics partnered with RAW Marketing Agency to develop a complete brand identity and launch the brand across retail and digital channels. The goal was to position Mi:in as a premium yet accessible cosmetics brand and drive rapid awareness through a targeted influencer marketing strategy and paid Meta Ads campaigns.
WHAT WE DID
RAW built a comprehensive brand identity including logo, packaging design, outdoor advertising, and brand color system. We developed and executed an influencer marketing campaign connecting Mi:in with beauty creators across Instagram and TikTok, and managed Meta Ads campaigns targeting key beauty demographics to drive product awareness and online sales.
RESULT
Miin Cosmetics launched with a strong multi-channel presence. The influencer campaign generated significant brand awareness in the beauty community, Meta Ads delivered measurable sales results within the first month, and the brand packaging became a recognizable visual signature driving organic social media sharing across key beauty markets.







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