BRANDED WITH BOLDNESS

CLIENT

Mimi Cake & Bakery

TYPE OF CLIENT

Bakery

AUTHOR

Aipana Kenzhe

BRIEF

Mimi Cake & Bakery engaged RAW Marketing Agency to build a distinctive brand identity and create a digital marketing strategy to drive foot traffic and online orders. The objective was to stand out in a competitive food market with a warm, premium brand and attract new customers through targeted social media marketing and Google Ads campaigns.

WHAT WE DID

RAW created a complete brand identity for Mimi Cake & Bakery including logo, packaging, cake boxes, cups, and branded bags. We developed an ongoing social media marketing strategy with content that showcased the bakery's products and atmosphere, and launched Google Ads campaigns targeting local customers searching for bakeries, cafes, and special occasion cakes in their area.

RESULT

Mimi Cake & Bakery saw a measurable increase in foot traffic and online orders following the brand launch. Google Ads campaigns consistently delivered new customer inquiries, social media content generated strong engagement and follower growth, and the branded packaging became a powerful word-of-mouth marketing tool as customers shared their purchases online.

mimi bakery branded cake box and packaging design

mimi cake bakery coffee cup branding google ads marketing

WHAT’S NEXT STARTS HERE.

Ready to grow your business? Let's build something bold together.

Get in touch at hey@rawwwagency.com