MENU
WHO WE ARE AND WHAT WE DO
RAW Marketing Agency is a full-service branding and digital marketing agency serving small and medium businesses across the United States. From brand identity and logo design to web design, SEO, social media, and Google Ads — we help Austin businesses grow with bold, results-driven marketing through flexible monthly packages.
Branding is one of the highest-leverage investments a Bakersfield business can make. A strong, distinctive brand makes every other marketing effort more effective — your ads perform better, your content resonates more deeply, your sales conversations are easier, and your customer loyalty is higher. RAW Agency helps Bakersfield businesses capture all of that leverage.
Since 2011, RAW Agency has been building brands for businesses in Bakersfield and across the United States. Our branding practice combines rigorous strategic thinking with creative excellence to produce brand identities that are genuinely distinctive and designed to drive business results for our Bakersfield clients.
The businesses we have branded in Bakersfield and across the country share a common outcome — they look more professional, command stronger positioning in their market, and convert better across every marketing channel after working with us. A great brand is a force multiplier for everything else your Bakersfield business does.
Our branding process begins with a comprehensive brand audit and competitive analysis. We examine your current brand if you have one, analyze how your Bakersfield competitors are positioned and branded, and identify the whitespace in the market that your Bakersfield brand can uniquely own.
Design development for Bakersfield clients is an iterative, collaborative process. We present multiple strategic directions for your Bakersfield brand identity, explore the rationale behind each approach, and develop the chosen direction through a refinement process that results in a final identity everyone is genuinely excited about.
Delivery includes not just the final logo files and brand assets but a comprehensive brand guidelines document and an implementation support package that helps your Bakersfield business roll out the new brand correctly and consistently from day one.
TRUSTED BY SMALL BUSINESSES ACROSS THE US
WHY CHOOSE RAW
RAW Agency has built brands for businesses across the United States since 2011, spanning industries from beauty and wellness to restaurants, real estate, automotive, construction, and retail. This broad industry experience gives us a sophisticated understanding of what makes brands work across different categories.
INDUSTRIES WE SERVE
RAW Agency serves Bakersfield businesses across the beauty, restaurant, real estate, automotive, construction, and retail industries. Our deep experience in each category means we understand your customer, your competition, and the specific marketing strategies that work best in your industry.
OUR SERVICES
RAW Agency's branding services for Bakersfield businesses include initial brand audit, target audience research, brand positioning and strategy, logo and visual identity design, brand color and typography systems, messaging and tagline development, brand standards documentation, digital and print asset creation, and brand refresh services.
FAQ
How does brand voice development work for Bakersfield businesses?
Brand voice development defines how your Bakersfield business communicates verbally — the tone, the vocabulary, the personality, and the attitude that comes through in every word you write or speak. We develop brand voice guidelines for Bakersfield businesses through a process of articulating what your voice is and is not, creating examples across different contexts, and producing guidelines that make it easy for anyone writing for your Bakersfield brand to do so consistently.
Should a Bakersfield business invest in branding before launching marketing campaigns?
Ideally yes. Launching marketing campaigns with an underdeveloped brand is like building on a weak foundation — the campaigns may generate traffic, but the brand will fail to convert it as effectively as it could. For Bakersfield businesses starting from scratch or with a brand that needs updating, investing in branding before or alongside marketing campaigns pays dividends across every subsequent marketing and sales effort.
Can strong branding help a Bakersfield business charge premium prices?
Yes. Brand is one of the primary drivers of pricing power for businesses in any market, including Bakersfield. A strong, well-positioned brand signals quality, expertise, and value that justifies premium pricing and makes price comparison less relevant to the buying decision. Many Bakersfield businesses find that after investing in professional branding, they can charge more for the same products or services and win more customers in the process.
WHAT’S NEXT STARTS HERE.
Ready to grow your business? Let's build something bold together.
Get in touch at hey@rawwwagency.com