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WHO WE ARE AND WHAT WE DO
RAW Marketing Agency is a full-service branding and digital marketing agency serving small and medium businesses across the United States. From brand identity and logo design to web design, SEO, social media, and Google Ads — we help Austin businesses grow with bold, results-driven marketing through flexible monthly packages.
The Bakersfield businesses that are scaling fastest have figured out how to run paid advertising profitably. RAW Agency helps Bakersfield businesses reach that point — building paid advertising programs that deliver consistent, measurable returns and scale as your budget grows.
RAW Agency has been managing paid advertising for businesses in Bakersfield and across the United States since 2011. Our team of certified paid media specialists brings deep platform expertise, strong analytical skills, and a performance-first mindset to every Bakersfield client engagement.
We manage paid advertising across the platforms that matter most — Google Search and Display, Meta, YouTube, LinkedIn, and programmatic display networks. For each platform, we bring specialized expertise in campaign structure, audience strategy, creative requirements, and performance optimization.
Google Search advertising is typically the first channel we recommend for Bakersfield businesses new to paid advertising, because it reaches audiences with the highest purchase intent — people actively searching for what your business offers in Bakersfield right now. We build Google Search campaigns with precision, targeting the exact keywords your Bakersfield customers use and excluding irrelevant searches that waste budget.
As campaigns mature and we have data to work with, we expand your paid advertising program to include additional channels that reach audiences at earlier stages of the buying journey — Meta awareness campaigns, YouTube pre-roll, display retargeting, and more. Every Bakersfield paid advertising client receives comprehensive monthly reporting covering spend, clicks, conversions, cost per lead or sale, and overall return on ad spend.
TRUSTED BY SMALL BUSINESSES ACROSS THE US
WHY CHOOSE RAW
RAW Agency has managed significant paid advertising spend for businesses across the US since 2011. We bring the experience gained from that scale — in keyword strategy, audience targeting, creative testing, bid management, and performance optimization — to every Bakersfield client we work with.
INDUSTRIES WE SERVE
RAW Agency serves Bakersfield businesses across the beauty, restaurant, real estate, automotive, construction, and retail industries. Our deep experience in each category means we understand your customer, your competition, and the specific marketing strategies that work best in your industry.
OUR SERVICES
RAW Agency's paid advertising services for Bakersfield include initial account audit for existing accounts, campaign architecture and setup, keyword research and ad copy development, audience targeting and segmentation, landing page recommendations and creation, conversion tracking implementation, ongoing bid and budget management, performance analysis, and monthly reporting.
FAQ
How does conversion tracking work for paid advertising in Bakersfield?
Conversion tracking connects your Bakersfield ad spend directly to the actions that matter — form submissions, phone calls, purchases, and appointment bookings. We install proper conversion tracking through Google Tag Manager, Google Ads, Meta Pixel, and other technologies before launching any paid campaign for a Bakersfield business. This tracking allows us to optimize campaigns for actual business outcomes rather than just clicks.
What is quality score and how does it affect paid advertising costs in Bakersfield?
Quality Score is Google's measure of the relevance and quality of your ads and landing pages relative to the keywords you are bidding on. Higher Quality Scores result in lower costs per click and better ad positions for Bakersfield businesses — meaning you get more visibility for less money. RAW Agency optimizes every element of your Google campaigns to maximize Quality Scores, which directly reduces your Bakersfield advertising costs.
How does RAW Agency manage paid advertising budgets for Bakersfield businesses?
We manage paid advertising budgets for Bakersfield businesses with rigorous daily monitoring and strategic allocation across campaigns, ad groups, and platforms. We adjust budgets dynamically based on performance data — increasing investment in what is working and reducing spend on what is not. We provide full budget transparency in our monthly reports so Bakersfield clients always know exactly where every dollar is being spent.
WHAT’S NEXT STARTS HERE.
Ready to grow your business? Let's build something bold together.
Get in touch at hey@rawwwagency.com